Tag: Daimler Chrysler

SASFED welcomes new SABC GCEO

The South African Screen Federation (SASFED) would like to welcome Lulama Mokhobo as the new permanent Group Chief Executive Officer of SABC, replacing Phil Molefe who was the acting GCEO of the SABC and who had already replaced another interim leader Robin Nicholson.

Mokhobo was recommended by the SABC board and approved by Minister of Communications Dina Pule. SASFED is grateful that the public broadcaster finally has a permanent GCEO again, who will serve a five-year term. SASFED is pleased by the appointment of a woman to the helm of the SABC, and hopes she will offer some leadership and vision to the SABC, as well as better continuity and accountability.

Mokhobo is said to have a BA (humanities) and attended the University of Botswana and Swaziland and the State University of Utah (1987-1989), where she got a MSC (Instr Tech). She is also a trustee of the Nelson Mandela Children?s Fund.

Mokhobo shocked the mining industry last week by suddenly resigning with immediate effect as independent non-executive director and Chairperson of Miranda Minerals, a junior mining exploration company. This might seem obvious if she was taking up the SABC post, but it?s of concern to SASFED that she was one of four other directors who resigned as well, and that a court order halted a rights offer Miranda wanted to set in motion on the JSE, after the foreign majority shareholders in Miranda demanded repayment of their loans to the company.

Mokhobo had interactions with SAFSED and its affiliates as former SABC Group Exec for public broadcasting, where she served for nearly five years before resigning in June 2010. Prior to joining SABC in 2005, she ran the PR divisions of Eskom, SAPO, and Daimler Chrysler SA, and is a former CEO of Urban Brew Studios (set up by former SABC boss Zwelakhe Sisulu), and also worked on the start-up of the now defunct BopTV and used to be a director of e-TV. She was also the Chairperson of the Independent Producers Organisation (IPO) in 2005, which in turn is member of SASFED.

SASFED welcomes Mokohobos appointment, wishes her the best in setting the SABC on the path to transparent and independent Public Broadcasting, and urges her to seek a meeting with the independent industry as soon as possible so together we can normalise the public broadcasting sphere and provide high quality content to the public. SASFED heralds the fact that for the first time ever, a woman will head the SABC.

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BorgWarner Equips New Renault Diesel Engine with Optimized Turbocharger Technology

AUBURN HILLS, Mich., Jan. 24, 2012 /PRNewswire/ — BorgWarners latest generation of variable turbine geometry (VTG) turbochargers power the totally new 1.6-liter Energy dci 130 diesel engine from Renault. BorgWarners VTG turbocharger helps the engine set high standards of efficiency with CO2 emissions of less than 115 g/km (185 grams/mile) and 20 percent better fuel economy compared with its 1.9-liter predecessor. The boosted four-cylinder diesel engine also produces impressive performance, generating 130 HP and 320 Nm (236 lb.-ft.) of torque at 1,750 rpm. Debuting in the European Scenic and Grand Scenic models in first-half 2011, the engine is intended for Renaults and Nissans European mid-range C-segment vehicles.

(Photo:http://photos.prnewswire.com/prnh/20120124/DE40259)

BorgWarners advanced turbocharging technology combined with our exhaust gas recirculation (EGR) cooler and tube on the low pressure EGR system allows drivers to experience the benefits of significantly improved fuel economy and reduced emissions without sacrificing performance, said Frederic Lissalde, President and General Manager, BorgWarner Turbo Systems Passenger Car Products. We value our long-standing and successful partnership with Renault and are pleased to provide them our latest engine technologies.

To replace the older 1.9-liter diesel engine, BorgWarner supported Renaults downsizing strategy to combine driving performance, lower fuel consumption and reduced emissions for the new engine. In developing the latest generation of its BV38 VTG turbocharger, BorgWarner drew on its many years of experience, replacing the straight turbine vanes with a patented S-shaped vane to improve thermodynamics, response and controllability. To offer protection against the high exhaust gas temperature and acerbic exhaust gas components, BorgWarner developed a special coating for the new milled VTG turbocharger compressor wheel. BorgWarner also developed a more compact design for use in combination with the low-pressure EGR system. Built to deliver powerful yet efficient performance, the new VTG turbocharger provides excellent torque characteristics over the entire engine speed range while reducing fuel consumption.

About BorgWarner
Auburn Hills, Michigan-based BorgWarner Inc. (NYSE: BWA) is a technology leader in highly engineered components and systems for powertrain applications worldwide. Operating manufacturing and technical facilities in 59 locations in 19 countries, the company develops products to improve fuel economy, reduce emissions and enhance performance. Customers include VW/Audi, Ford, Toyota, Renault/Nissan, General Motors, Hyundai/Kia, Daimler, Chrysler, Fiat, BMW, Honda, John Deere, PSA, and MAN. For more information, please visit www.borgwarner.com.

SOURCE BorgWarner Inc.

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Chrysler 300C: Ville du kjøpt bruktbil av denne mannen?

Når nordmenn skal selge bil har det etter hvert blitt en ganske kuriøs rutine å forsøke å bortforklare at man rett og slett har gått så grundig lei av den gamle bilen at man har lyst på noe nytt. Overgang til firmabil, oppussing av hytta eller flytting er tre av gjengangerne.

Nylig dukket denne 2005 Chrysler 300C´en opp på eBay. En forholdsvis anonym bil i en forholdsvis anonym farge. Men et par ting ved denne bilen er virkelig ikke anonyme:

Den er sikkert ikke akkurat gjenglemt av Obama, men en gammel plakat fra valgkampen i 2007 er jo det minste man burde kunne forlange Ã¥ fÃ¥ med pÃ¥ kjøpet. En presenning er tydeligvis ogsÃ¥ inkludert – det er det nærmeste man kommer president. Faksimile: eBay.com

Leaset fra 2004 til 2007

Først og fremst gjelder det opplysningene om hvem som hadde bilen først, nemlig en Chicago-mann ved navn Barack Hussein Obama, som de fleste vil gjenkjenne som USAs 44. og nåværende president.

Del med Facebook-vennene dine!

Selv om han i dag rÃ¥der over en omfattende flÃ¥te med spesialbygde og pansrede kjøretøyer er det nok heller ikke firmabil som er forklaringen her – og heller ikke behov for Ã¥ skifte vinduer pÃ¥ presidentens fritidsbolig Camp David, eller den flyttingen som mange kommentatorer tror kan bli aktuell for familien Obama etter neste presidentvalg.

Politisk ukorrekt – selv i USA, i hvertfall hvis man har ambisjoner: Obama unnet seg V8 med litt pulver under panseret i denne bilen, og fikk høre det. Neste ble en hybrid-SUV med adskillig grønnere profil. Faksimile: eBay.com

Nei, når sant skal sies er det ikke engang Obama som selger bilen.

Han fikk ifølge opplysningene i annonsen en del pepper i amerikanske medier for at han hadde valgt utgaven med Hemi V8-motor i stedet for en litt mer drivstofføkonomisk sekser, dermed byttet han den da den tre år lange leasingperioden utløp i 2007 med en mer politisk korrekt Ford Escape Hybrid.

Se annonsen på eBay her:

Lagret for verdiøkning

Presidenten skal selv ha kjørt på drøyt 19.000 av de 20.800 miles som meteret i bilen viser i dag. Den er oppført med tre registrerte eiere, og vedkommende som nå forsøker å selge bilen er en privatperson som tydeligvis forutså Obamas fremtidige karriere den gang i 2007, og klokelig beholdt bilen for salg på et mer lukurativt tidspunkt.

De siste årene har den vært lagret, nærmest som en god vin. Og etter å ha fått nytt batteri og litt service er den nå klar for veien igjen.

Rent bortsett fra ting som måtte oppstå etter lang tids lagring snakker vi i praksis om en nesten ny bruktbil. Men her kan du for en gangs skyld ikke påstå at det er norske bilavgifter som gjør bilen dyr dersom du klikker inn et bud på nettauksjonen. Faksimile: eBay.com

N̴ anser alts̴ eieren at tiden er moden for et salg, og etter en auksjonsrunde uten budgivere er n̴ bilen lagt ut p̴ eBay igjen Рmed samme utropspris. Den er p̴ friske 1 million dollar, noe som vi oppfatter som det andre, virkelig oppsiktsvekkende med denne bilen.

Selv om alle de scannede eierdokumentene og alt annet skulle sjekke ut OK i forhold til Obama-tilknytningen, er det likevel et friskt forlangende.

Les også: �pen for andre berømtheter? Denne gir oppmerksomhet:

For bare noen dager siden bragte vi historien om en Tesla Roadster Sport som ble kjørt av Bruce Willis i en kommende film, og som selgeren føler at har steget betraktelig i verdi av den grunn. Selgeren av Obamas gamle Hemi-Chrysler har også gjort leksa si, og anser sitt forlangende som et kupp med bakgrunn i disse påståtte historiene:

Mye å hente på en berømt eier

Pave Johannes Paul IIs 1975 Ford Escort skal ha blitt solgt for 690.000 dollar til en samler i Houston, og nÃ¥værende pave Benedicts 1999 Volkswagen skal ha innbragt 244.000 dollar – antagelig uten at han selv kjørte den noen gang, da han visstnok ikke har førerkort. Og sÃ¥ var det Irans president Ahmadinejads hvite 1977 Peugeot 504, som skal ha gÃ¥tt for 1,5 millioner britiske pund.

Salget av den Peugeoten har vi tidligere fortalt om her på Broom:

Det blir spennende Ã¥ se om det kommer noen budgivere pÃ¥ banen denne gangen. Ser man bort fra proveniensen sÃ¥ fÃ¥r man altsÃ¥ en familiesedan fra Daimler-Chrysler-perioden, basert pÃ¥ mye Mercedes E-klasseteknikk under skallet, men med særegne amerikanske linjer – og i dette tilfellet altsÃ¥ ogsÃ¥ en meget amerikansk V8 under panseret.

Bak dette rattet har muligens spiren til mye av politikken som i praksis er blitt toneangivende for hele den vestlige verden de senere årene blitt klekket ut. Og kanskje har Obama sunget en og annen Al Green-sang på vei mellom Chicago og Washington. Faksimile: eBay.com

Til forskjell fra i Europa så har bilen vært forholdsvis populær i USA, og her snakker vi altså i tillegg om en bil med den største motoren og en meget pen kilometerstand. Men uansett hvor mye man mener en slik bil er verdt i seg selv, så gjenstår at man nok må sette uvanlig stor pris på president Obama også for å få dette regnestykket til å gå opp.

Del med Facebook-vennene dine!

Vi tviler pÃ¥ at det sitter mange klare til Ã¥ trykke pÃ¥ budknappen i Norge. Men om det gjør det, sÃ¥ kan man i det minste konstatere at for Ãn gangs skyld er det ikke norske importavgifter som gjør at en amerikansk bil blir svinedyr…

Les også: Litt dyrt? Da kan kanskje Bruce Willis-Teslaen være noe:

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Yavay Raises 60% of $3 Million Share Offering – cbl

By Bill Murphy

ATLANTA — Yavay Inc. has raised $1.8 million, or 60 percent of a $3 million share offering, from 10 investors, according to an SEC filing.

Principals named in the filing by the Atlanta-based company are the following co-founders:

middot; CEO Steve Baskin, a former ING executive;
middot; Executive officer Yoeri Geerits, also a former ING executive; and
middot; Director Mick de Haas, a brand marketing and sponsorship professional.

Yavay runs a global sponsorship marketplace and knowledge center that enables corporate sponsors find the best and most appropriate sponsorship opportunities for their brands.

Reg D filing: http://tinyurl.com/6pnnneq

Bios frm Yavay site:

STEVE BASKIN is an executive marketer who spent the past twenty years in some of the worlds largest and smallest companies and on virtually every side of the marketing table – with advertising agencies; at consultancies; and running corporate marketing teams and organizations. He has led award-winning marketing efforts in diverse environments and has worked with dozens of top brands.

Most recently, Steve held leadership positions as a brand marketer at ING, the Dutch financial giant. When Steve arrived at ING he oversaw development of INGs unique US brand positioning and award-winning advertising campaign as Head of Advertising and Brand Development. As Head of Strategic Sponsorships, Steve built INGs US sponsorship program. His programs at ING won some of the top marketing and sponsorship awards in North America.

Steve serves on the Board of Directors for Running USA, a non-profit organization supporting the running industry and has served as an Editorial Advisory Board member for Event Marketer Magazine.

YOERI GEERITS began his career as a trader for INGs Investment Management division in Belgium. Since then Yoeri has been circling the globe in various marketing and sponsorship jobs for ING Group and for his own company, threesixtythree.

As Head of Sponsoring for ING Canada, Yoeri managed the companys running and Olympic team sponsorships. ING then brought Yoeri back to Europe to lead the companys global sponsorship evaluation efforts at INGs headquarters in Amsterdam, which resulted in INGs entry into Formula One sponsorship. Sponsorship magazines have recently considered this program as one of the most successful sponsorships in history.

After the F1 program launched, Yoeri moved to Hong Kong as Head of Sponsorships for ING Asia overseeing activation of programs as diverse as F1, running and the arts.
Most recently, Yoeri founded and ran threesixtythree, a marketing and sponsorship consultancy whose clients include WinSport Canada, Alpine Canada and AltaGas among others.

MICK DE HAAS spent the beginning of his career at top European advertising and public relations agencies and then in the marketing departments of Canon and Guinness Distilleries.

He began his sports and entertainment marketing career at West Nally – the leading international sports marketing company of the day – and led engagements for brands including Monsanto, Astroturf, Polaroid, KLM, Seiko, Canon, JVC, the Coca-Cola Company, General Motors, Metaxa and Gillette.

In 1985, Mick founded MdH Consulting, which is now a leading marketing and sponsorship consulting agency with offices in Amsterdam, London and Zug.

For the past twenty years MdH has worked with an impressive number of brands including ABN AMRO, Aston Martin, Audi AG, Bentley Motors, Canon, Daimler Chrysler, Guinness, Heineken, IBM, ING Group, Philips and Renault. Mick has represented clients in numerous global sponsorship properties.

Mick was one of the first members and is currently a member of the board of the European Sponsorship Association (ESA).

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Webcast Alert: BorgWarner 2011 Fourth Quarter and Full Year Earnings …

AUBURN HILLS, Mich., Jan. 18, 2012 /PRNewswire via COMTEX/ —
BorgWarner Inc.

/quotes/zigman/131196/quotes/nls/bwa BWA
-1.20%



announces the following Webcast:

What: BorgWarner 2011 Fourth Quarter and Full Year Earnings Conference Call
When: February 14 @ 9:30 am Eastern

http://www.borgwarner.com/en/Investors/Webcasts/default.aspx How: Live over the Internet — Simply log on to the web at the address above.

If you are unable to participate during the live webcast, the call will be archived at (
http://www.borgwarner.com/en/Investors/Webcasts/default.aspx )

Auburn Hills, Michigan-based BorgWarner Inc.

/quotes/zigman/131196/quotes/nls/bwa BWA
-1.20%



is a technology leader in highly engineered components and systems for powertrain applications worldwide. Operating manufacturing and technical facilities in 59 locations in 19 countries, the company develops products to improve fuel economy, reduce emissions and enhance performance. Customers include VW/Audi, Ford, Toyota, Renault/Nissan, General Motors, Hyundai/Kia, Daimler, Chrysler, Fiat, BMW, Honda, John Deere, PSA, and MAN. For more information, please visit
www.borgwarner.com .

SOURCE BorgWarner Inc.

Copyright (C) 2012 PR Newswire. All rights reserved

/quotes/zigman/131196/quotes/nls/bwa

Add BWA to portfolio

BWA

BorgWarner Inc.


$
77.25

-0.94
-1.20%

Volume: 573,168
Feb. 8, 2012 1:01p

/quotes/zigman/131196/quotes/nls/bwa

Add BWA to portfolio

BWA

BorgWarner Inc.


$
77.25

-0.94
-1.20%

Volume: 573,168
Feb. 8, 2012 1:01p

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BorgWarner Equips New Renault Diesel Engine with Optimized Turbocharger Technology

AUBURN HILLS, Mich., Jan. 24, 2012 /PRNewswire via COMTEX/ —
BorgWarner’s latest generation of variable turbine geometry (VTG) turbochargers power the totally new 1.6-liter Energy dci 130 diesel engine from Renault. BorgWarner’s VTG turbocharger helps the engine set high standards of efficiency with CO2 emissions of less than 115 g/km (185 grams/mile) and 20 percent better fuel economy compared with its 1.9-liter predecessor. The boosted four-cylinder diesel engine also produces impressive performance, generating 130 HP and 320 Nm (236 lb.-ft.) of torque at 1,750 rpm. Debuting in the European Scenic and Grand Scenic models in first-half 2011, the engine is intended for Renault’s and Nissan’s European mid-range C-segment vehicles.

“BorgWarner’s advanced turbocharging technology combined with our exhaust gas recirculation (EGR) cooler and tube on the low pressure EGR system allows drivers to experience the benefits of significantly improved fuel economy and reduced emissions without sacrificing performance,” said Frederic Lissalde, President and General Manager, BorgWarner Turbo Systems Passenger Car Products. “We value our long-standing and successful partnership with Renault and are pleased to provide them our latest engine technologies.”

To replace the older 1.9-liter diesel engine, BorgWarner supported Renault’s downsizing strategy to combine driving performance, lower fuel consumption and reduced emissions for the new engine. In developing the latest generation of its BV38 VTG turbocharger, BorgWarner drew on its many years of experience, replacing the straight turbine vanes with a patented S-shaped vane to improve thermodynamics, response and controllability. To offer protection against the high exhaust gas temperature and acerbic exhaust gas components, BorgWarner developed a special coating for the new milled VTG turbocharger compressor wheel. BorgWarner also developed a more compact design for use in combination with the low-pressure EGR system. Built to deliver powerful yet efficient performance, the new VTG turbocharger provides excellent torque characteristics over the entire engine speed range while reducing fuel consumption.

About BorgWarnerAuburn Hills, Michigan-based BorgWarner Inc.

/quotes/zigman/131196/quotes/nls/bwa BWA
-0.93%



is a technology leader in highly engineered components and systems for powertrain applications worldwide. Operating manufacturing and technical facilities in 59 locations in 19 countries, the company develops products to improve fuel economy, reduce emissions and enhance performance. Customers include VW/Audi, Ford, Toyota, Renault/Nissan, General Motors, Hyundai/Kia, Daimler, Chrysler, Fiat, BMW, Honda, John Deere, PSA, and MAN. For more information, please visit
www.borgwarner.com .

SOURCE BorgWarner Inc.

Copyright (C) 2012 PR Newswire. All rights reserved

/quotes/zigman/131196/quotes/nls/bwa

Add BWA to portfolio

BWA

BorgWarner Inc.


$
77.45

-0.73
-0.93%

Volume: 191,012
Feb. 8, 2012 10:53a

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BorgWarner Supplies 5 of Ward’s "10 Best Engines 2012"

AUBURN HILLS, Mich., Jan. 27, 2012 /PRNewswire via COMTEX/ —
BorgWarner’s Engine Group supplies systems and components for five engines named in Ward’s “10 Best Engines 2012,” including the:

BMW 3.0-liter N55 Turbocharged DOHC I-6 (BMW 335i coupe)

Chrysler Group 3.6-liter Pentastar DOHC V-6 (Chrysler 300S/Jeep Wrangler)

Ford 2.0-liter EcoBoost® DOHC I-4 (Ford Edge)

Ford 5.0-liter DOHC V-8 (Ford Mustang Boss 302)

General Motors 2.0-liter Turbocharged DOHC I-4 (Buick Regal GS)

Turbochargers, engine timing systems, and variable cam timing (VCT) systems with Cam Torque Actuated (CTA) technology are some of the technologies and systems BorgWarner produces for these notable engines.

“Powerful, more efficient engines are not only better for the environment; they are fun to drive. At BorgWarner, we develop advanced technologies to enhance performance, improve fuel economy and reduce emissions,” said Timothy M. Manganello, Chairman and Chief Executive Officer, BorgWarner. “We are proud to contribute to the success of these distinguished engines. Congratulations to our winning customers – BMW, Chrysler Group, Ford and General Motors.”

Presented by Ward’s AutoWorld magazine during the North American International Auto Show, Ward’s 10 Best Engines program has built a reputation as the auto industry’s annual barometer of powertrain expertise over the past 18 years. Nominations for the award are limited to engines that are available in regular-production, U.S. models on sale no later than the first quarter of 2012 with a base price of no more than $55,000.

About BorgWarner Auburn Hills, Michigan-based BorgWarner Inc.

/quotes/zigman/131196/quotes/nls/bwa BWA
-1.20%



is a technology leader in highly engineered components and systems for powertrain applications worldwide. Operating manufacturing and technical facilities in 59 locations in 19 countries, the company develops products to improve fuel economy, reduce emissions and enhance performance. Customers include VW/Audi, Ford, Toyota, Renault/Nissan, General Motors, Hyundai/Kia, Daimler, Chrysler, Fiat, BMW, Honda, John Deere, PSA, and MAN. For more information, please visit
www.borgwarner.com .

SOURCE BorgWarner Inc.

Copyright (C) 2012 PR Newswire. All rights reserved

/quotes/zigman/131196/quotes/nls/bwa

Add BWA to portfolio

BWA

BorgWarner Inc.


$
78.31

-0.96
-1.20%

Volume: 360,885
Feb. 7, 2012 12:54p

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Introducing: Chinese Car Designers

The words Chinese car designer for too long have been synonymous with Xerox machines, for a while it seemed the Chinese manufacturers skipped the design and Ramp;D stages and went straight to the nearest foreign auto manufacturers dealership to buy a best selling model and then put it into production themselves under their own brand, see the Chery QQ, Laibao SUV, and other famous cloned cars. However in the past few years Chinese car companies, as well as international car companies, have been plucking the brightest Chinese designers from within China and elsewhere and cultivating their talents to a new level. Chinese designers have had a hand in some of the more popular cars on the roads in the past few years, take for example the Buick Lacrosse a big seller for GM in North America and China but it was designed by a Chinese hand.

Ken Ma

Ken Ma recently jumped ship from SAIC to Changan, but recently jumped ship from Changan for reasons currently unknown. Mr. Ma was head of design at SAIC. When at Changan he was assistant to the Chairman of the group and also a vice leader of the research and design center. Although Changan is a Chongqing based company Ken Ma went out of his way to develop a Beijing design studio some 800 miles away from Chongqing, but as Beijing is the cultural and design capital of China it seemed like the best place to set up a design center.

Ken graduated from the Central Academy of Arts in 1990 and soon went overseas to continue his studies at Ohio State where he studied car design again. In 2000 he became the head of GMs Asia Pacific Design center and oversaw the development of the last generation Buick Lacrosse. By 2007 SAIC had pinched him over to be their own design director, he worked on concept models such as the Roewe N1, Roewe 350, and MG5 final production model and also the Roewe W5, 750 and 550 facelift models, in addition to those he also worked on the World Expo models such as the Leaf.

In 2011 Ken went over to Changan where he strengthened their core Chinese development team and gave us a strong reason to believe that Changans future models will be world class cars.  Why he left Changan still remains a mystery.

Wulin Gao Wa

Wulin is not just a pretty face, she has been at the forefront of product and auto design for a few years now, she recently took over the top seat at GM Chinas Advanced Design Studio where she will be leading research into the habits and likes of Chinese drivers to further localize GMs products for the Chinese market.

Wulin graduated from the same university as Ken Ma, The Central Academy of Fine Arts, in 2000 after graduating she went onto Germanys Pforzheim University where she gained a masters degree in Traffic Design and worked part time at the then Daimler-Chrysler, by 2003 she had already moved onto Mercedes HQ in as the first Chinese female designer within the group.

In 2006 she returned to car design after taking a short break and also lectured at her old university on car design, in September 2011 she landed the top design job at GM China.

Peter Gong

Mr. Gong is not to be confused with China Car Timess own Mr. Gong, although the two are equally dashing in appearance. Peter Gong is currently heading up PSAs Asia Design Center, a much needed entity for the French company if they are ever going to have serious sales in the Chinese market. Peter graduated from Tsinghua Universitys School of Industrial Design, later he went onto VWs design center in Germany, and then BMWs, as with Ms. Gao Wa Peter studied at Pforzheim University in Germany and later went on to work at PSAs design center in France. When talking about Chinese designers and the situation in China, Peter was quoted as saying: The nationality of a car designer is not the problem, the problem in China is that there is not a strong development for designers to further themselves. Manufacturers dont understand local designers, and dont have much confidence in their abilities, which leads to local designers having poor or little experience and thus creates a situation which is deadly towards a car designers career.

For China, Peter has had his hands busy with designing the Peugeot 508 sedan which is one of the better looking sedans on the market currently and he also oversaw the design of the new SXC concept car which unveiled at 2011s Shanghai Auto Show.

Zhang Fan:

The new A-Class is a Chinese car. Who would have thought it? The man behind the design is none other than Zhang Fan, a Sichuan boy born and raised. Zhangs bio is a simple one compared to the above, after graduating he was hired by Mercedes Germany and worked there for 8 years, slowly being promoted from a simple designer to a senior member of the modeling team. Whilst at MB Zhang Fan developed the show stopping Mercedes A-Class concept car which was aired at the Shanghai Auto Show in 2011

After 8 years of working at Mercedes Benz, Zhang Fan took up his new position at Guangzhou Auto where he will be assisting with the state owned companys new brand: Trumpchi. Whilst the name is hardly inviting the products have so far been well designed and well thought out, Guangzhou Auto bought an older Alfa Romeo platform from Fiat which they have put to good use within the Trumpchi brand and is now ready to sprout an SUV variant. One of Zhang Fans first concepts at GAC was the E-Linker electric concept car.

Cao Min

Cao Min is probably one of the more famous Chinese car designers, you just dont know him. Cao Min developed the Buick Rivera Concept car which went onto become the current generation Buick Lacrosse. When coming up with the Riviera concept car Cao Min had a big plate on his hands, the first generation Riviera was a truly beautiful car but came worse with age, the eighth generation model was a showcase of GMs design malaise over the past twenty years. Cao Mins Riviera concept was unveiled in 2007 at the Shanghai Auto Show and gave GM fans the world over a glimpse of what the company could do, the Lacrosse was launched in late 2009 as a 2010 model in a post bankruptcy GM, the Lacrosse went onto become a major seller for GM in China and the USA.

Cao Min may look overly youthful but his resume indicates that he graduated from Shanghai Jiao Tong Universitys School of Industrial Design  in 1995, in 1998 he was hired by GM Asia Pacific Technical Center as one of the first group of local designers at the center.Whilst at GM Cao Min had a hand in the design and development of the last generation Lacrosse and the Cadillac SLS (STS elsewhere in the world), which was the first time that a Chinese designer had been given the chance to develop a facelift for an international model.

Shao Jing Feng

As with Cao Min, Shao Jing Feng is one of the more low key Chinese designers, although the majority of readers will know his works.In 1999 Shao graduated from Jilin Universitys school of automotive design, shortly after he entered Shanghai-VWs design center where he worked on models of new cars, from 2004 onwards he became the chief designer at the center and was responsible for all of SH-VWs car designs, including locally made models such as the VW-Lavida, Neeza and also breathed on the VW Tiguan for the Chinese market.

Part Two will come tomorrow.

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NewTube or Old Model?

[Editors Note: When YouTube went live with its redesign in early December, it was the online video industry equivalent to the launch of a new iPhone. In other words, a very big deal. The following guest post was written by Doug Scott, President of OgilvyEntertainment, who shares his thoughts on how design changes to a site that delivers 88.2 billion videos a month will or wont affect the online video industry. You can follow him on Twitter @DougScottOgilvy.]

Many people have recently asked me what I think of the YouTube redesign and if this will change the online video industry. Well, I have to say that although I find the design easy to use and intuitive, I am not sure that this is going to have much impact on the industry (it should however have a positive impact on YouTubes ad inventory and Googles stock price).

We are at a very interesting point in the history of video consumption. If you look at it through a programmer’s lens, there is an over-supply of content with a limited amount of time that we have to consume it. If you look at it from a consumer’s perspective, we are able to view content on a multitude of screens, when and how we want to but, for the most part, programmers are still offering us a linear viewing experience. And lastly, for the brand, there is the ability to not only target one’s audience but also tailor the message. But neither of those promises have been truly delivered, at least not to the extent that the brand is getting greater efficiency from their media, leading to an an increase in sales/leads.

In my point of view, the big opportunity for YouTube and other content distributors is to use technology as an enabler, to address the needs of all three parties involved in the entertainment transaction. If done properly, consumers will receive a richer, more meaningful experience, being delivered when, how and where they want it, brands will get a decicated, engaged audience, and distributors will be able to capture valuable data, which in the digital economy is the new currency.

Doug Scott is the President of OgilvyEntertainment, where he has, since June 2006, been developing and producing brand funded entertainment for clients, including The Business of Innovation for IBM, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and an animated series for Capri Sun. Before Ogilvy, Doug was co-founder of MATTER, where he developed and produced high visibility integrated marketing programs including Diddy Runs the City for Sean Combs, the Lohas Conference for Ford Motor Company and Blender Sessions concert series. Prior to MATTER, Doug was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic where he developed the Chrysler Million Dollar Film Festival for Daimler Chrysler as well as programs for Reebok, Nintendo and Toyota. 

8-Bit YouTube Logo by Graham Smith.

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Viva la revolución

Mercedes Benz expropriated Che Guevara iconography last Tuesday to sell cars at the International Consumer Electronics Show in Las Vegas. What happened in Vegas didnt stay in Vegas.

Outraged Cuban-Americans demanded an apology. They buy cars, too, so Daimler-Chrysler obliged. The manufacturer contritely explained that the image of the Communist guerrilla with the Mercedes insignia superimposed over the star on his beret was intended to convey the revolution in automobility enabled by new technologies.

Can we forgive the Cubans for remembering that Ches word was his deed when he said that he wished to transform each Communist into an effective, violent, selective, and cold-blooded killing machine through hatred? Perhaps they overlooked his connection to gas-propelled wheeled contraptions and the latest in applied science that Mercedes noticed.

Mercedes certainly isnt the first corporation to embrace Communist symbols. Show your love for the former USSR during training time in this Adidas Marx A-Flex Russia cap, the German sneaker company petitioned consumers in hawking a hat featuring an oversized hammer and sickle. North Face recently sold CCCP track jackets. Theres even a Hammer and Sickle Vodka that retails at $26.99 for a fifth.

There is something offensive going on here. But to whom?

For anyone who lived through Communism, or is even vaguely aware of its record of murder and oppression, using Che Guevara in a marketing campaign is terribly repugnant. Was John Wayne Gacys likeness unavailable?

Communism executed people for wearing glasses in Cambodia; set fire to voting booths in Peru; forced people to eat their own excrement in Romania; put dwarves in concentration camps in North Korea; and sent strikers to the bottom of the Volga River with stones tied round their necks in Russia. But in America, Communism is a cute marketing symbol.

And thats the rub. Oh-so-serious ideologues enjoy neither being made sport of nor being exposed as frauds. The irony here is that Mercedes didnt transform Che Guevara into a product pitchman. He was always that. His admonition to create two, three, many Vietnams was as much a marketing slogan as anything else and the ubiquitous portrait of his determined visage is something out of the iconography of the (Marxist) saints. If Mercedes distorts the historical Che, they do so in a way that enables a candid glimpse of the real man.

Che Guevara was always more style than substance. His appearance in a corporate advert isnt anything revolutionary. Before Mercedes used him to sell cars, Castro used him to sell Marxism. For people to whom politics is all about the pose, Guevaras stoically heroic pose under that beret has proven a powerful commercial that seduced them into purchasing the product.

If that helped them fall for Communism in the sixties, maybe it will make them fall for a Mercedes now. Thats how trendy people roll.

Che is proof that bad people enjoy good publicity. They call it the glamour of evil in church. An overseer of firing squads who ultimately experienced what he meted out, Che is a lot like the ideology that he peddled. For both, evil deeds strangely begat good press. Communism left 100 million corpses in its wake yet Westerners find a campy appeal in the products associated with it.

Lenin prophesied, The capitalists will sell us the rope with which we will hang them. But he was a false prophet. What really happened is that Communists now sell us automobiles. Some overfed capitalist in on the joke laughs himself silly.

On the day of his death, Guevara lectured a Bolivian teacher that it was anti-pedagogical to expect poor students to learn in her ramshackle schoolhouse while government officials drive Mercedes. He added, Thats what we are fighting against. Hes now fighting for Mercedes.

Che may be rolling in his grave. But its only because Mercedes Benz spits on it.

Viva la revolucioacute;n capitalista.

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